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AMA Against Retouching Models in Ad Campaigns

The AMA Takes a Strong Stance Against Retouching Campaigns

OnSugar blogger The Fash Pack recently reported on the ongoing debate regarding model retouching in ad campaigns. Read about the latest developments on this controversial topic right now.


Over the last few years debates concerning the rise in retouching has never been too far from the headlines. Ralph Lauren most notably made headlines back in 2009 for the dramatic photoshopping of model Filippa Hamilton in their ad campaign leading to the designer quickly apologising for the blunder. Despite the mass public criticism of the brand over-retouching of campaigns is increasingly becoming the norm, which has led to the American Medical Association to take a strong stance on the issue.

Read the rest of the article at The Fash Pack, or start your own blog now!

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