POPSUGAR Fashion Fashion News Abercrombie & Fitch Gets Rid of Logo Get Ready to Love Abercrombie & Fitch Again as Much as You Did in High School by Randy Miller 9/02/14 363 Shares Like us on Facebook Sign up for our daily newsletter > View in slideshow Out with the old and in with the new, that's the mantra of Abercrombie & Fitch these days. The label you may associate with mall hopping in your teen years and easy, beachy t-shirts is getting a bit of a face lift (hey, we all have to grow up eventually). The first and most noticeable step in the makeover comes with the elimination of logos across all attire, and come Spring, that branding will reportedly be reduced to "practically nothing." The move is a reaction to declining sales — while there was a time that wearing an Abercrombie & Fitch tee was a status symbol, those days have passed. In addition to updating the stores' notoriously noisy vibes and toning down those racy logos (sorry!) there's a major fashion overhaul coming your way — see a sign of things to come in the gallery. Source: Abercrombie & Fitch Abercrombie & Fitch Then What’s Your Reaction? Thanks for your reaction Don’t forget to share this with your friends! 0 0 0 0 0 0 Image Source: Shutterstock The old Abercrombie & Fitch was best known for logo tees, comfy denim, and, let's not forget, those bare-chested men. 1 / 3 Abercrombie & Fitch Now What’s Your Reaction? Thanks for your reaction Don’t forget to share this with your friends! 0 0 0 0 0 0 Image Source: Abercrombie & Fitch Easy, wearable pieces like slouchy sweaters and exposed-zipper skirts paint a new picture of the brand. 2 / 3 Abercrombie & Fitch Now What’s Your Reaction? Thanks for your reaction Don’t forget to share this with your friends! 0 0 0 0 0 0 Image Source: Abercrombie & Fitch A bohemian vibe reflects the new face of Abercrombie and aims to rejuvenate the label for the next generation of youth. 3 / 3 Back to Homepage Comments Read More Fashion NewsAbercrombie & Fitch Abercrombie & Fitch Your Old Favorite Fashion Brands Are New Again Is Abercrombie & Fitch the Bully of Teen Clothing Retailers? The Birth of Gaga, Sally Singer's Nail Art, Abercrombie & Fitch's Forehead Kiss Abercrombie Wants to Pay The Situation to Stop Wearing Its Clothes Fashion News Converse Just Released Its First New Sneaker in 98 Years This Superskinny Topshop Mannequin Will Change the Way You Think About Body Image Why Hailey Baldwin Is Destined to Be the Next Top Model 5 Powerful Quotes From the Model Who Showed Off Her Stretch Marks and Cellulite in a Bikini POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests. Get chic with our daily newsletter Street Style Celebrity Style Fashion and Beauty News Beauty Tips Sign up with By signing up, I agree to the Terms and to receive emails from POPSUGAR. What’s Your Reaction? Thanks for your reaction Don’t forget to share this with your friends! 0 0 0 0 0 0 0Reactions sarah2896 46 weeks People stopped shopping there because of the crappy things Mike Jefferies, the CEO says. Taking a logo off will not help this brand. “A lot of people don’t belong [in our clothes], and they can’t belong.” “Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard” “I don’t want our core customers to see people who aren’t as hot as them wearing our clothing.” He's absolutely ridiculous and his status-obsession for A & F is what is driving people away. So they can go ahead and "rebrand" their clothing. But I don't think it will help them now. I'll never shop there again.