Skip Nav
Met Gala
See Every Stunning Met Gala Arrival
Balmain
Why We Probably Won't See Another Balmain x H&M Collaboration From Olivier Rousteing
Michelle Obama
The 28 Most Magnificent Gowns Michelle Obama Wore While in the White House

Abercrombie & Fitch Gets Rid of Logo

Get Ready to Love Abercrombie & Fitch Again as Much as You Did in High School

View in slideshow
Get Ready to Love Abercrombie & Fitch Again as Much as You Did in High School

Out with the old and in with the new, that's the mantra of Abercrombie & Fitch these days. The label you may associate with mall hopping in your teen years and easy, beachy t-shirts is getting a bit of a face lift (hey, we all have to grow up eventually).

The first and most noticeable step in the makeover comes with the elimination of logos across all attire, and come Spring, that branding will reportedly be reduced to "practically nothing."

The move is a reaction to declining sales — while there was a time that wearing an Abercrombie & Fitch tee was a status symbol, those days have passed. In addition to updating the stores' notoriously noisy vibes and toning down those racy logos (sorry!) there's a major fashion overhaul coming your way — see a sign of things to come in the gallery.

Source: Abercrombie & Fitch

Around The Web
Join The Conversation
sarah2896 sarah2896 1 year

People stopped shopping there because of the crappy things Mike Jefferies, the CEO says. Taking a logo off will not help this brand. “A lot of people don’t belong [in our clothes], and they can’t belong.” “Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard” “I don’t want our core customers to see people who aren’t as hot as them wearing our clothing.” He's absolutely ridiculous and his status-obsession for A & F is what is driving people away. So they can go ahead and "rebrand" their clothing. But I don't think it will help them now. I'll never shop there again.

100-Year-Old Woman Models For Vogue
Rihanna and Manolo Blahnik Shoe Collection
Swimsuitsforall My Summer Body Campaign
Lady Gaga's 26th Birthday, Sally Singer Nail Art Pictures
Abercrombie Wants The Situation to Stop Wearing Its Clothes
Kendall and Kylie Jenner Summer Solstice PacSun Collection
Swimsuits For Girls

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X