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Aerin Lauder Reportedly Launching Fashion and Lifestyle Brand Under Anna Wintour's Tutelage

Aerin Lauder Reportedly Launching Fashion and Lifestyle Brand Under Anna Wintour's Tutelage

>> Aerin Lauder, granddaughter of Estee Lauder and the SVP, creative director, and third largest shareholder in the cosmetics brand, is reportedly prepping the launch of a fashion and lifestyle brand. "Aerin wants to be the next Tory Burch," a source told Page Six.

The forthcoming collection launch, on which Anna Wintour is reportedly advising and former president and CEO of NBC Universal Jeff Zucker is consulting, is said to include accessories, housewares, china, and jewelry. Some of the latter will reportedly be based on pieces from Lauder's grandmother's private collection.

Word is Lauder has already acquired office space in the same building as Tom Ford and hired White House deputy social secretary Ebs Burnough, who left his post on Friday, telling friends his next position was in New York.

A Estee Lauder spokeswoman seems to confirm that Lauder is working on something: "Aerin Lauder is a vital part of the Estee Lauder Companies and the Estee Lauder brand. She will continue to have a senior creative role with the brand and will continue as a member of the board of directors of the company. An announcement is forthcoming about her future business plans."

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