>> Editors — including Katie Grand — were regularly spotted exiting the Lanvin for H&M preshopping event on Thursday with three or four bags, and Meredith Melling Burke wore the collection's red tulle dress to Vogue writer Stephanie LaCava's black tie wedding over the weekend, so it's no surprise that when made available to the masses on Saturday, consumers reacted similarly, often spending, as The Cut points out, as much as they might on a piece from the Lanvin runway collection.
WWD tracked shoppers in New York and LA shelling out $1,700 or $1,800 in one fell swoop — the former shopper noting it was "the most I've ever spent in my life" — and one man who spent $3,000 buying up basically everything in the women's collection for his wife, who "is pregnant and can't be here, so I am doing a run."
Alber Elbaz, originally said he planned to head home from New York on Saturday — "You could have a baby in the time it took us to work on this. I'm going to be in bed, watching TV, and ordering Chinese food." But it seems he had a change of heart. He arrived a bit before 8 a.m. in a black Town Car across from the Manhattan H&M flagship to marvel at the line. "We stayed in New York one more night so we could see this," Elbaz told WWD. "I don’t dare go in. I can't believe it. I was sure there would be no one. I was a bit panicked. This is a once in a lifetime experience." But he must have gotten the courage to exit the vehicle, because he was snapped outside taking it all in.