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Alber Elbaz Doesn't Expect to Do a Lanvin Diffusion Line Anytime Soon

Alber Elbaz Doesn't Expect to Do a Lanvin Diffusion Line Anytime Soon


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Lanvin for H&M collection short film debuts tomorrow, but Alber Elbaz wasn't always so keen on doing a high-low collaboration: “I never wanted to do it, because it seemed like giving ideas away — like giving a child for adoption. But everything in life is timing. I feel that the world is changing.”

He, too, is changing his tune, and sees the collaboration as "not merely a dress for less — it was more a laboratory for me to understand things." He continues: “It was an exercise for me to understand what is the relationship between high fashion and fast fashion. Ninety-five percent of women cannot afford [Lanvin], so let them have a taste. It’s like if I was living in a palace and opened some doors and said, ‘Have tea with me, taste the food.’ It’s not about giving away something that belonged to someone else; it’s about sharing.”

But don't expect a Lanvin diffusion collection — Elbaz says the H&M collection wasn't a test for anything like that: “No, the beauty of our business is that we can do things and then move on. This project with H&M was about being relevant to a moment. I have always said that we are not a cool brand. It’s not about being cool or not. We try to be relevant. I’m not going into the cool club. It’s not my address.”

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