Hurricane Sandy and back-to-back fittings in Paris kept Elbaz from flying to New York when Steven Meisel shot the ads, according to WWD. So the creative director made a video call to oversee the proceedings that pops up in the middle of the campaign film. "It's almost like being in New York without flying," he says, later adding that "the perspective is just sick."
Sick indeed — Meisel created a dreamy landscape (with models including Karlie Kloss, Saskia de Brauw, and Daria Strokous) so beautiful that even Elbaz couldn't help but ooh and aah over the pictures. "It's divine," he says. "I feel I'm in a dream. I feel I'm in a cloud." A look at the beautiful cloud below.
Photo courtesy of Lanvin