Alexa Chung For Madwell Fashion Week Quickie: Sneak Peek, Alexa Chung For Madewell! By Fashion Feb 15 2010 1 Attention Alexa Chung fans! I just got an up-close glimpse of her collection for Madewell. What: her launch party. Where: Bowery Bar. Who: pals Pixie Geldof and Poppy Delevigne as models. Oldie tunes playing, beautiful people mingling. Good stuff!