Skip Nav
Politics
9 Iconic First Lady Gowns Worth Talking About
Winter Fashion
Sasha Obama's Coat Brought More Than Enough Cheer to the Tree Lighting
Princess Beatrice
Princess Beatrice of York Hangs With Kate Middleton, but Her Style's on Another Level

Alexander Wang to Launch First Ever Video Ad Campaign

Alexander Wang Launches Video Campaign With Abbey, Nabs Zoe For T Fall Ad

We don't need to see a ton of ads to fall in love with Alexander Wang's designs, but that won't stop the designer from taking it to the next level with his latest crop of innovative marketing ideas. For Fall, Wang has scooped up rocker babe Zoe Kravitz to front his T line ad, and he will also be launching his first ever video campaign for his namesake collection. The short video, made in collaboration with Craig McDean, stars Abbey Lee in a Wall Street-inspired backdrop.

"It's abstracted,” said Wang. "Abbey's not walking down Wall Street past buildings, but there's wind and newspapers flying all over the place. It's very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, 'Here's the product,' this is more about expressing ourselves." That said, Wang also hinted to a possible fragrance in the future. "I'm thinking and definitely putting together ideas," said Wang. "TBC, to be confirmed." Exciting!

Around The Web
Join The Conversation
Jason Momoa and Zoe Kravitz Out in London September 2016
Jason Momoa and Zoe Kravitz Matching Tattoos
Calvin Klein Fall 2016 Collection
Zoe Kravitz in Teen Vogue March 2016
Zoe Kravitz and Lisa Bonet's Calvin Klein Campaign
Zoe Kravitz and Her Boyfriend on the Beach in Miami Pictures
Zoe Kravitz and Lisa Bonet at the InStyle Awards 2015

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds