Skip Nav
Fashion News
This Sneak Peek at H&M's Kenzo Collaboration Is Already Exceeding Our (Very High) Expectations
Summer
These Summer Trends Are So Good, They're Sticking Around For Awhile
Pippa Middleton
Pippa Middleton Makes the Shoes You've Got in the Back of Your Closet Look Cool

Alexander Wang to Launch First Ever Video Ad Campaign

Alexander Wang Launches Video Campaign With Abbey, Nabs Zoe For T Fall Ad

We don't need to see a ton of ads to fall in love with Alexander Wang's designs, but that won't stop the designer from taking it to the next level with his latest crop of innovative marketing ideas. For Fall, Wang has scooped up rocker babe Zoe Kravitz to front his T line ad, and he will also be launching his first ever video campaign for his namesake collection. The short video, made in collaboration with Craig McDean, stars Abbey Lee in a Wall Street-inspired backdrop.

"It's abstracted,” said Wang. "Abbey's not walking down Wall Street past buildings, but there's wind and newspapers flying all over the place. It's very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more. Rather than saying, 'Here's the product,' this is more about expressing ourselves." That said, Wang also hinted to a possible fragrance in the future. "I'm thinking and definitely putting together ideas," said Wang. "TBC, to be confirmed." Exciting!

Around The Web
Join The Conversation
White Now
Zoe Kravitz With Her Parents Pictures
Freaky or Fabulous: Super Sparkly Bodysuit a la McQueen
Jason Momoa and Zoe Kravitz Matching Tattoos
Fab Ad: Calvin Klein Jeans Fall 2008
Zoe Kravitz and Miles Teller Talking About Allegiant
White Swimsuits

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X