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Alexander Wang Launches First Ad Campaign, To Collaborate with Gaia Repossi on Jewelry

>> On Monday, Alexander Wang is launching his first ad campaign — but it won't be found in magazines.  Instead, posters featuring Hannah Holman photographed by Daniel Jackson and celebrating Wang's Spring 2010 T collection, which hits his e-commerce site that day, will be plastered all over downtown Manhattan. They will be replenished once a week for four weeks. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”

He's also got a jewelry collaboration in the works »

Meanwhile, Wednesday night in Paris at Kate Moss's Longchamp fete, jewery designer Gaia Repossi revealed that she was heading to New York to start work on a gold and silver jewelry line in collaboration with Wang that may appear in his upcoming show.

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