Skip Nav
Oscars
The Oscars Red Carpet Is a Stylish End to Fashion Month
Oscars
Who Won the Oscars Red Carpet?
Oscars
16 Stylish Moments You Might Have Missed at the Oscars

Alexander Wang Launches First Ad Campaign, To Collaborate with Gaia Repossi on Jewelry

>> On Monday, Alexander Wang is launching his first ad campaign — but it won't be found in magazines.  Instead, posters featuring Hannah Holman photographed by Daniel Jackson and celebrating Wang's Spring 2010 T collection, which hits his e-commerce site that day, will be plastered all over downtown Manhattan. They will be replenished once a week for four weeks. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”

He's also got a jewelry collaboration in the works »

Meanwhile, Wednesday night in Paris at Kate Moss's Longchamp fete, jewery designer Gaia Repossi revealed that she was heading to New York to start work on a gold and silver jewelry line in collaboration with Wang that may appear in his upcoming show.

Around The Web
Join The Conversation
Post
Dree Hemingway Dabbles in Acting
Monika "Jac" Jagaciak to Become Calvin Klein's Next Natalia Vodianova?
Gucci Campaign Favorite Natasha Poly Renews Contract with Brand for 2010
First Look: Jamie Bochert for Lanvin Women Spring 2010; Inez van Lamsweerde and Vinoodh Matadin for Lanvin Men
First Look: Madonna for Dolce & Gabbana Spring 2010
Post

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds