Skip Nav
Fashion Week
It's Only a Matter of Time Before These 34 Models Become the Next Big Thing
Personal Essay
This Fashion Editor Let Her Husband Dress Her For a Whole Week
Valentine's Day
30 Stylish Ways to Show You're Just Not Down With Love This Valentine's Day

Alexander Wang Launches First Ad Campaign, To Collaborate with Gaia Repossi on Jewelry

>> On Monday, Alexander Wang is launching his first ad campaign — but it won't be found in magazines.  Instead, posters featuring Hannah Holman photographed by Daniel Jackson and celebrating Wang's Spring 2010 T collection, which hits his e-commerce site that day, will be plastered all over downtown Manhattan. They will be replenished once a week for four weeks. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”

He's also got a jewelry collaboration in the works »

Meanwhile, Wednesday night in Paris at Kate Moss's Longchamp fete, jewery designer Gaia Repossi revealed that she was heading to New York to start work on a gold and silver jewelry line in collaboration with Wang that may appear in his upcoming show.

Around The Web
Alexander Wang Takes Ad Campaign to the Streets of New York
Miuccia Prada Plucks Five Unknowns for New Fall 2009 Miu Miu Campaign Direction
Post
Alexander Wang and The Weeknd WangXO Collection
Best Everyday Bags
Bella Hadid Wearing Black Dress
Best Runway Shoes at Fashion Week Spring 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X