Skip Nav
Award Season
VMAs Style Hasn't Changed Since Your Childhood, and These Pics Are Proof
Celebrity Style
Priyanka Chopra's Little Black Romper Has a Sexy Twist You Can't See — Until She Turns Around
Hailey Baldwin
Hailey Baldwin's Strappy Heels Go So High, We're Not Sure Where They End

Alexandra Shulman Isn't Afraid of the Recession

Alexandra Shulman Isn't Afraid of the Recession

>> Alexandra Shulman, editor of British Vogue who proclaims herself "not a great fashion person," isn't too worried about the current economic downturn. In her sixteen-year tenure, she tells The Independent, she's been there before — in the early '90s.  "I'm not sure if it was actually classed as a recession, or just a downturn, but I remember all the 'For Sale' signs ranked in rows on terraced houses and everything. Certainly we'd lost a lot of ad pages in the previous year, and business for Vogue was a lot tougher than it had been in the 1980s."

She points out, however, that last time around, a lot of good things came out of all the bad.

"At that time a whole slew of new designers bubbled up – like McQueen, Stella McCartney, Hussein Chayalan, Clements Ribeiro.  A new generation came up through that period.  I'm not sure whether it encourages creativity, whether it's because people are looking for alternatives to what's fed to them on a mass scale, whether they are more interested in what's happening on the underground, or what it is, but you do get new names, new businesses, during recessions. Things happen. It can be quite an exciting time creatively. And old names often die."

And she thinks Vogue isn't going to be one of those old names to die.

"We had, up until the end of last year, as good a year as the one before, and that was a record year. That's in ads. Circulation, I think we're going to be 1 per cent down on the newsstand, which compares to other people being 20 per cent down. So we've been really lucky. The first issue we've lost some ads is February. And I'm still waiting to hear about March which is a big fashion special. Nobody thinks it's going to be as good next year as last year, but it's a question of: 'How bad?'"
*image: source

Around The Web
Join The Conversation
British Vogue Editor Alexandra Shulman Says No One Wants To See 'Real' People On The Cover
Carine Roitfeld Documentary Mademoiselle C
Dakota Johnson British Vogue February 2016
Peter Som Will Present a Digital Fashion Show For Fall 2013
Gigi Hadid British Vogue January 2016
Betsey Johnson Fall 2013 Fashion Week Show Is Not Cancelled
Franca Sozzani Marriage Rumors, Dolce & Gabbana Film Cameo

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion