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Alice by Alice Temperley Launches E-Commerce With Fall 2010 Collection

Alice Temperley's newly launched little sister line, Alice, has become the go-to label for fans of the British designer who are looking for more affordable, edgier looks. As some of those girls, we're happy to report that Alice by Alice Temperley launched an online shop yesterday, selling the fall 2010 collection (before it hits stores) of rock-inspired leather separates and one must-buy Aztec printed cardigan. To celebrate the launch, Vogue.com UK is giving one reader the chance to win a wardrobe worth more than $2,000 and anyone who shops at the online store 20 percent off a single purchase with a special discount code.

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