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The Allure of Designer Blue Collar

This morning we got an email from Filson advertising their chambray work shirt. Now given the original demographic of Filson this is hardly surprising that a classic workshirt would be a popular item to send out in mailer, but the brand has been newly adopted by the Freeman's set with every creative yuppie in the LES and Williamsburg carrying their classic briefcase.

Indeed, the adoption of hearty hard living garments at designer price points has become endemic among the hipper retailers. Chambray in particular has become a fabric of choice for everything from shirts and dresses to trousers and shorts. Chambray, a fine lightweight fabric woven with white threads across a colored warp, originated in Mesopotamia around 50000 B.C in another age of intellectual flourishing so perhaps its just a fabric of the people for the next set of snobbish people. Proving that despite Sarah Palin's feeling of safety around Carharrts and steel-toed boots anyone can adopt comfortable workwear.

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