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American Apparel and Cotton Brands

American Apparel Finds Another Rival

Or, you could just say there's a little more cotton in the world. New York label, Sophomore, is the next Hipsters For Basics brand making waves with twenty four dollar leggings and the like. If there's anything that's perpetually 'downtown' it's interesting basics paired with eccentric vintage and market finds. Unless you're sample sailing (hehe) for a living, there just isn't another option. So Sophomore, run by young downtowners Chrissie Miller and Madeleine von Froomer, addresses that fact in their brand's 'about me' manifesto. They reference the seventies and the Lower East Side, which is basically all you need to know to understand their contemporary price point and demographic range. Our favorite pieces from the Spring collection (which make them stand out in terms of actual design) are the 70's inspired a-symmetrical snap pullover, twist racer back tank top (much like something you would see from Alexander Wang), and t-shirt printed with the slogan 'The New York Crimes'. Call us downright smitten. Sophmore is sold at Opening Ceremony in New York and Los Angeles and online here.
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