A first peek at Angelina Jolie's turn for Louis Vuitton's Core Values campaign was revealed today, featuring the actress in her own clothes, toting her own 6-year-old Vuitton Alto bag, and posing in familiar territory. The ad was shot by Annie Leibovitz in Cambodia's Siem Reap province, where Jolie shot Lara Croft: Tomb Raider in 2000 and first began her humanitarian activism. Jolie's ad is just one part of the design house's Core Values campaign, which will also feature Sean Connery and Bono, and run for the next 18 months. It's an understated portrait of the actress that goes way beyond the red carpet to highlight her humanitarian involvement. Do you think it's effective?
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