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Anna Wintour 2013 WWD CEO Summit

Even Anna Wintour Doesn't Always Know What She's Doing

She's the most powerful woman in fashion and one of the most influential people in media — but Anna Wintour admitted this week that sometimes, even she doesn't know what she's talking about.

"I think possibly what people working for one hate the most is indecision," Wintour said at this week's WWD CEO Summit, where CBS chief Les Moonves interviewed her on stage about everything from her love of tennis to her management style. "Even if I’m completely unsure, I'll pretend I know exactly what I'm talking about and make a decision. The most important thing I can do is try and make myself very clearly understood."

While Wintour isn't a CEO, she was made the artistic director of Condé Nast in March, a position that has given her the power to make sweeping changes at the magazine house. She's revamped the mastheads of Lucky, Glamour, and Condé Nast Traveler. And even with increasing competition from digital publications, Wintour believes print products still have a great share of power.

"We have to speak with authority, we have to speak with confidence, we have to understand who our reader is, and we have to be a real friend to the industry," she said. "Although the print magazine is by far the most important and most profitable part of our business, there's endless extracurricular parts of the job now that also fit into the power and authority of Vogue."

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