>> You've got to love Anna Wintour's excuse Rolodex — there's a new article in Forbes about how Vogue's publisher is using Model.Live to keep the magazine relevent — and Anna wasn't available for comment because she's "attending Fashion Weeks in Paris and Milan." Funny thing is, the article came out yesterday, and Milan Fashion Week doesn't start until Saturday . . . with Paris following after that.
But nevermind mincing details — let's look at the bigger picture. Vogue still makes its money from print ad pages, but this year's subscriptions are down — and Tom Florio, the aforementioned publisher, is worried about keeping Vogue relevent for the next generation. That's where Model.Live comes in — Florio created the show with his 16-year-old daughter in mind — without Anna Wintour's involvement: "I'm comfortable with it, because I feel that the principals of what we're doing are based on the same principals as the brand."
He says if Anna didn't like where the content was going, he would kill it, and a Conde Nast spokesperson said that Wintour understands Vogue.TV is run by the business department and stays informed about its programs. But there are a couple of concerns: Will partnering with brands like Express (which sponsors Model.Live) dilute the Vogue brand? And: If online video series produced by the business side become big moneymakers for Vogue, will Anna's sphere of influence at the company be diminished?