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Anna Wintour Vogue Archive Interview on CBS Sunday Morning

Watch — Anna Wintour Chats Cover Choices and Following Instinct on CBS Sunday Morning



>> Anna Wintour and Hamish Bowles appeared on CBS Sunday Morning yesterday to talk past Vogue covers and the new online, subscription-based Vogue Archive, which houses every single magazine page published in Vogue's 120-year history.
The video in full is below, but a few highlights from Wintour's interview:
On her first cover in 1988 — an outtake image from a noncover shoot, featuring a model in jeans: "To me, it just said, 'This is something new. This is something different.' And I remember the printers called us up because they thought we'd made a mistake. Just wanting to check that that actually was the cover."
On blazing the trail of celebrity covers: "I remember getting quite a bit of criticism for my first Madonna cover. And you know, 'She'll never sell.' And it was a little bit risky. And it was up something extraordinary, like 40 percent on newsstands. So that was an eye-opener to all of us."
On whether she made that choice because she "knew something": "I didn't know anything. I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research. And in the end I do respond to my own instincts. Sometimes they're successful, and obviously sometimes they're not. But you have to, I think, remain true to what you believe in."

Transcript



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