>> "I feel the men's magazines lack energy. Everything feels so affected and fey and not real somehow," Ashley Heath, Arena Homme+ editorial director, proclaims. "These new covers are just an attempt to do something a bit different and eye-catching on the newsstand."
The magazine's two Fall 2011 covers — the issue hits newsstands tomorrow — are a hint at the 30-page portfolio inside, which David Sims shot, employing his friends, assistants, and models who caught his eye. "[The covers] come from this quite raw, punky, digital space," Heath explains. "I feel there's more reality in David playing about with shapes and colors and cheap computer effects — deconstructing fashion photography if you like — than there is in the status quo . . . You look at a painter like [Gerhard] Richter and how brutal he is; he'll switch from a beautiful canvas to thinking, 'How can I do the total opposite of that?' I think there's an element of that with David Sims's new work. He's handing in stunning fashion images to Grace Coddington [at Vogue], then working on playful, experimental stuff for Arena Homme+."