Ashleigh Verrier, though young, and a relative newcomer... (her first show was in Spring 2007, when she won the UPS Delivering Fashion's Future award), has received support from some of the most established fashion companies. Her senior thesis collection was picked up by Saks, and now, for A/W 08, she's teamed up with Swarovksi, who will supply her with crystals for the Russian Imperialism inspired collection. Verrier is breaking the rules because, rather than simply associating with what's young and hip (which we would be easy, because she is rather young and hip), she's cultivating a label synonymous with luxury, aimed at a higher age demographic than that which she belongs to. In other words, she's working on cultivating a brand with staying-power.
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