>> Now that the scandal with his traditional Fashion Week venue is settled, would Marc Jacobs start fresh for Fall 2009 with a new location? Fern Mallis, who oversees New York Fashion Week organization, says that she's had "several major designers" who haven't shown in the Bryant Park tents in the past show interest in transferring back into the tents to save money. Marc, Calvin Klein, Oscar de la Renta, is that you?
Not only is downsizing in the way of parties and events expected come February, but when runway shows can run up to $150,000 a pop, many designers — especially the less established ones — may opt for the simple presentation, maybe even sans models. Mallis even recommends that young designers team up for a presentation with one or two other designers, to split the costs.
For sure, the worst thing that can happen for a label is the inability to show at all; As Mallis puts it, "Businesses are still in business, and they need to show that they are in business."