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Balenciaga Is Ramping Up US Presence, Not Ruling Out Staging Runway Show in New York


>> Balenciaga
is amping up its presence in the US, an important market for the house, with the hire of Katherine Ross — "known for her brainy approach and art-world ties during stints at Prada and LVMH," WWD reports — as consultant.

While Nicolas Ghesquiere said he and Ross have no concrete plans yet, he hopes to do more events or special projects that could have artistic or historical angles stateside: “I’m questioning if there is a new way of communicating about a fashion brand. It could be an art proposal, it could be a movie. [The scope] is very open, very large.”

Ross echoed: “Balenciaga is poised for significant growth and increased recognition in the U.S.” When prompted on whether that meant Balenciaga might return to the New York runways, Ghesquiere said, "Why not," but stressed that for now, he's staying on the Paris show calendar. Fashionista suggests that he might be more open to showing a Resort collection in New York, like Stefano Pilati did with Yves Saint Laurent last Resort season, than a Spring/Summer or Fall/Winter main collection.

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