Sometimes the bells and whistles are not required. Realizing we sort of missed the Band of Outsiders Fall 08 collection during the madness of fashion week, we poked around to catch up on the happenings of the brand. Boy, the labels womenswear collection, is probably exactly how we'd dress if we lived in the fantasy world we invent while walking with our headphones on (okay, maybe not all of us). What convinced us even more, of the brands alignment with our fantasy world, is the simplicity of their website. Two blogs, one for Band and one for Boy, are made up cleanly with press images, goofy polaroids, and You Tube videos. There's no godawful Flash Player (something we all do agree on) there are no links to previous collections. There's simply a rolling log of succinct, clean images, and some links to likeminded websites. The feeling is like visiting an old friend, someone who you don't 'network' with, who you just like. Before long, you realize that this relationship is just much, much better than peripheral nonsense because, without the flash player, your left to enjoy some funny polaroids and cool clothes.
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