Marc Jacobs appears in his own advertising campaign for the first time, posing nude with a giant bottle of his latest men's fragrance, Bang. Longtime Jacobs collaborator Juergen Teller photographed the ads and is credited for coming up with the idea of a naked Jacobs on top of silver Mylar (a material he also used for a POP magazine editorial in the fall of 2005).
“This fragrance ad isn’t about some chiseled face on a beach — that approach wouldn’t be in line with what we’re doing,” said Jacobs. “This fragrance is for a contemporary guy, who, even if he isn’t young, has a younger spirit.” That said, it seems most national magazines will be running a version of the campaign with much less skin. There are shots with Jacobs cropped at the shoulders and one of only the bottle—"a version for Peoria, IL and a version for the Middle East," promised Claire Fermont Langlais, senior marketing director for Marc Jacobs fragrances at Coty Prestige.
It's pretty close but Jacobs has yet to go as far as the Tom Ford men's fragrance campaign from 2007 for which Terry Richardson photographed this image.