Marc Jacobs appears in his own advertising campaign for the first time, posing nude with a giant bottle of his latest men's fragrance, Bang. Longtime Jacobs collaborator Juergen Teller photographed the ads and is credited for coming up with the idea of a naked Jacobs on top of silver Mylar (a material he also used for a POP magazine editorial in the fall of 2005).
“This fragrance ad isn’t about some chiseled face on a beach — that approach wouldn’t be in line with what we’re doing,” said Jacobs. “This fragrance is for a contemporary guy, who, even if he isn’t young, has a younger spirit.” That said, it seems most national magazines will be running a version of the campaign with much less skin. There are shots with Jacobs cropped at the shoulders and one of only the bottle—"a version for Peoria, IL and a version for the Middle East," promised Claire Fermont Langlais, senior marketing director for Marc Jacobs fragrances at Coty Prestige.