For the past two years, American Eagle Outfitters' sister brand Aerie has made a commitment for its campaigns: to be 100 percent real — as in no Photoshop. For many brands, airbrushing images to "perfection" is standard, but for Aerie, a brand popular for its lingerie and swimwear, showing real women's bodies is what's important.
Last season, the brand tapped actress Emma Roberts [1] to star in its unretouched photos. For its latest ads, the brand chose 19-year-old Wilhelmina model Barbie Ferreira. Barbie poses in the brand's colorful swim separates and looks absolutely flawless.
Barbie also stars in a video for the brand, in which she discusses the #aerieREAL campaign concept. "Not being retouched in the images is something that is very important to me," she said. "People knowing that that's what I look like without anyone's perception of what my body needs to look like." Watch the inspiring video below, then shop a few of the brand's new swim styles.
Aerie Wraparound Scoop Bikini Top [2] ($35)
Aerie Audrey Lightly Lined One-Piece Swimsuit [3] ($50)
Aerie One Shoulder Bikini Top [4] ($27)
Aerie Strappy Scoop Bikini Top [5] ($25)
Aerie Ties One-Piece Swimsuit [6] ($47)
Aerie Triangle Bikini Top [7] ($30)
Aerie Ruffle One-Piece Swimsuit [8] ($50)
Aerie Brooke Pushup Bikini Top [9] ($40)
Aerie Brooke Pushup Bikini Top [10] ($40)