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Barneys Hires Another Gucci Alum, Is Expected to Go More Mainstream

>> Another Gucci alum is joining Barneys — Charlotte Blechman, who was VP of public relations at Gucci from 2004 through 2009, has been named SVP of marketing and communications at the retailer. She joins Barneys CEO Mark Lee, a former Gucci CEO, and former Gucci North America president Daniella Vitale, who was named Barneys chief merchant and EVP on Monday, right after Barneys veterans Julie Gilhart and Judy Collinson were dismissed without warning, Cathy Horyn reports.

Barneys is expected to go more mainstream under its new management — whereas Collinson and Gilhart were "not afraid to go against the grain," according to Maria Borromeo, a one-time Barneys buying assistant who is now CEO of Thakoon, Cathy Horyn points out: "Increasing Barneys’ profitability was a prime objective in hiring [Lee]. The recession forced retailers to become leaner and more competitive, in particular with online sales, and that urgency will be critical to Barneys’ cool."

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