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Bebe Launches New Concept Store 2b

On Our Radar: Bebe's Better-Priced Concept Store

For those who love Bebe clothes but can't afford them, you'll be happy to hear this news. The brand has launched a new concept store, dubbed 2b, providing fashionable style at half the price of its original line. “You can definitely dress yourself under $100,” said Bebe's chief executive officer, Greg Scott.


The first 2b concept store, designed to look like a nightclub with flashy lights and bold colors, is currently being tested in SF. Offerings include Bebe's popular logo gear along with mini dresses, skinny jeans, and beaded tops, all ranging from $29 to $79. Smart of them to respond to the struggling economy with a more affordable line. Are you interested?

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