You never know whether something homespun and quirky will catch on with the cool kids. The new "small business turned into a small business", Bevans Shoes, has potential though. Designer (and part-time comedian) Bevan Mahaney started painting on canvas sneakers in Martha's Vineyard before finding representation in New York and making it a real-live business. It's funny that we see these canvas slip ons painted with sharks and lobsters and outerspace depictions, as fitting in seamlessly with both the Martha's Vineyard crowd and the young New York City scene. It's a little bit clam chowda' and woopie pies, a little bit Miranda July and track bikes. The shoes, as they are hand painted, retail for around $100. We're a bit skeptical of this price point, however, we like that for a little bit more, Mahaney will custom paint your shoes. We're thinking if she's able to paint them in the likeness of those Chloe sandals we've had our eye on, we're sold. Either way, this is a prime example of a brand that will thrive on retail representation. If the shoes show up in the right stores, we predict, people won't be able to tell the difference between these, a Corpus sweater, a pair of Acne jeans, or a Commes de Garcon wallet. It's all going to the same place afterall. Namely, Bushwick.
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