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Book About Prada's 30 Years in Business

Fab Read: Prada

Prada is jumping on the designer-book bandwagon. The Italian house has unveiled a 706-page book, titled Prada, that highlights the house's 30 years of fashion, art, and more. "For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself," said Patrizio Bertelli, chief executive officer of Prada Group. The tome, which retails for about $150, will hit Prada stores, select bookstores, and Prada.com.

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