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Bottega Veneta's Spring 2011 Runway Show Livestream Is Exclusive and Invitation-Only

Bottega Veneta's Livestream Is Exclusive and Invitation-Only


>> Bottega Veneta
is offering a livestream of its show for the first time on Saturday, Sept. 25 at 9:30 am EST, but they're not taking the democratic approach that usually goes along with such a move. Instead, the livestream is invitation-only and offered specifically to top costumers or invited guests unable to travel to Milan. Post-show, those viewers will receive a digital lookbook and be able to reserve the Spring 2011 merchandise immediately after on the brand's website. “Our goal is to put this technology to the service of our customers,” explains creative director Tomas Maier on the press release. “We would like to share the excitement and beauty of the live runway show with them, and to do so within the privacy and calm of the Bottega Veneta environment.”

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