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Sometimes, It's What the Models Wear in Between Shows That Counts

For Brands, Thin Is Still In, Especially Because It Makes You Pay

>> In the past couple of years the fashion industry has come under fire on two separate issues: for showing a lack of diversity and for promoting an increasingly slim silhouette. In the past two months, Vogue Italia provided a whirlwind answer to the first issue, but as for the latter issue, a new study may halt any forseeable progress.  

The research shows that although ads showing thin models make women feel worse about themselves, they make the same women feel better about the brand featured. In fact, despite the negative effect on their body image, the women studied preferred ads showing thin models. And get this: They were more likely to buy products featured in the thin model ads than ones showing "regular-size models."

With justification like this, and especially in the languishing economic climate we're in, there is no doubt that brands will continue to cast tiny models in their ad campaigns — regardless of the unhealthy eating habits those models have to use to achieve "the right size." It's a dirty, dirty, spiral we're in . . .
*image: source

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