Skip Nav
Celebrity Style
14 Stars Who Have Been In on the Braless Trend For a Long Time
Kendall Jenner
Kendall Jenner Found Her Model Double — Then Hooked Her Up With a Job
Designer Collaborations
Gigi Hadid's Stuart Weitzman Collab Is So Good, It's Impossible to Pick Just 1 Pair of Boots

Brian Atwood Launches B Brian Atwood Contemporary Clothing and Accessories Line

Brian Atwood Hints at Ready-to-Wear, Announces Contemporary Line B Brian Atwood

>> Brian Atwood has just inked a deal with Jones Apparel Group to create a new contemporary clothing and accessories line, B Brian Atwood, set to launch for Fall 2011. The footwear guru — who was reportedly asked to leave his role as creative director for Bally earlier this year — describes his upcoming clothing line (and ready-to-wear for his high-end Brian Atwood line, possibly premiering in around a year) as, “a little more sexed up than you would see at Bally.”

B Brian Atwood footwear will roll out first in Fall 2011 — with prices ranging from $200 to $500 — and a focus more on flats and mid-heel heights instead of the sky-high heels that typically populate Atwood's signature line. Jewelry and handbags will launch the year after, with clothing and sunglasses coming in the following seasons after that.

Atwood says B Brian Atwood is not a diffusion line »

“The cool, East Village girls who have great style are kind of a muse,” said Atwood. “It will just be with a different edge, but always have the same core values [as Brian Atwood.] Our brand essence is fun. It is lipstick, boys and killer heels." In fact, Jones has already created a B Brian Atwood logo — a lowercase "b" scrawled in lipstick.

The line is aimed at high-end department stores and upscale specialty boutiques, and Atwood notes: "We don’t ever call it diffusion because it is really a counterpart to the main line. It was something I felt that we needed as part of our brand. We love what we do and if we can give any part of Brian Atwood to a larger audience, that is what really excited me.”

Jones has not invested in Atwood's namesake line as part of the partnership.

Around The Web
Join The Conversation
Shop B Brian Atwood
Brian Atwood Reveals What He's Thinking for His Signature Line's Ready-to-Wear Component
Duro Olowu For JCPenney | Pictures
Prabal Gurung to Design Collaboration For Target
Playboy Cushnie et Ochs Bra Collaboration | Pictures
Rei Kawakubo Hermes Scarf Collaboration
New Margiela For H&M Pieces Revealed | Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds