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Brioni Terminates Womenswear, Alessandro Dell'Acqua

Brioni Terminates Womenswear, Contract with Alessandro Dell'Acqua

>> Italian label Brioni, which just hired Allessandra Dell'Acqua in May 2010 to raise its womenswear profile, is discontinuing the line. Dell'Acqua, who WWD reports was just in talks to extend his yearly contract for three more years — with a clause giving Brioni exclusivity over the designer — will have his contract terminated.

Brioni's change of mind is attributed to ongoing talks between PPR and Brioni about the French luxury conglomerate acquiring the Italian brand. One industry source told WWD: “This was supposed to be a long-term investment for Brioni. The collection was selling very well, and Brioni was planning to open a number of women’s stores, so I can only assume the entrance of a new shareholder was instrumental in determining this new course.”


If PPR does invest in Brioni, the women's line may not be revived, another source cautioned: “PPR may only want to focus on men’s. It already has so many women’s lines.”

Image Source: WireImage
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