There was little of their editorially-loved Obedient Sons and Daughters in Swaim and Christina Hutson's fall 2010 collection for Generra. Rather than stick with old tricks, the husband and wife team turned out a youthful and energetic explosion of color.
For her there were chunky turtlenecks, rah rah skirts, flared dresses, and cropped faux fur jackets, while his collection was heavy on puffer coats, rolled trousers, and knit sweaters—all presented in tonal color combinations of pink on pink, blue on blue, and green on purple.
"We wanted to keep it light and happy, and we knew color should be part of that formula," Christina told us after the show when speaking about revitalizing the popular Eighties brand know for their Hypercolor, heat-sensitive tee shirts. There were also bright prints, which were inspired by the background scenes in Snow White and the Seven Dwarfs, hence the blurred floral and forest patterns favored by Swaim in the head-to-toe suit look which closed the show.
Of their future with Generra, one can expect a lot more where fall came from, as creative director Swaim explained, "this isn't the end of (color), you'll see it going forward, too. This is where we see the brand."