Skip Nav
Celebrity Style
14 Stars Who Have Been In on the Braless Trend For a Long Time
31 Halloween Costumes That Are Really Just an Excuse to Shop at Zara
Anna Wintour
The 2017 Met Gala Theme Means 1 Thing: Ginormous Dresses on the Red Carpet

Burberry to Sell Even More Straight Off the Runway for Spring 2011

>> Burberry continues to position itself as the leading fashion house for all things digital. Last season, the brand was the first to livestream its show in 3-D, and afterwards, they offered up select pieces — 20 outerwear garments and all bags — on for customers to purchase right off the Fall 2010 runway, making them the first luxury house to take an e-commerce step of that magnitude.

Although Burberry declined to reveal sales results from that February online offer, it sounds like they're readying to do it again. For the upcoming Spring 2011 season, they just announced that even more of the runway collection (beyond just outerwear and handbags) will be available for immediate online purchase after the Prorsum show on Sept. 21 during London Fashion Week. Instead of waiting months for the items to be in stores like usual, customers who purchase during that time will receive their orders six to eight weeks later.

Around The Web
Join The Conversation
Jennifer Aniston Travel Style July 2016
Jennifer Aniston's Burberry Wedges in New York June 2016
Blake Lively's Burberry Dress at Met Gala 2016
Trench Coat Details
Burberry Fall 2016 Collection
Burberry Autumn 2016 London Fashion Week Show Live Stream
Kate Middleton Bold Outfits

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds