>> To fete the opening of its new flagship store in Taipei, Taiwan, Burberry invited guests to step into a custom-built multimedia display called Burberry World Live.
"It's basically the whole concept of the brand wrapped in one experience and a big celebration of the multifaceted jewel that is Burberry," the brand's creative director Christopher Bailey told Vogue UK. "It's a celebration of Britishness all around the globe."
That celebration took place inside a cylindrical structure outside the Taipei store — which is housed in Taipei 101, the world's third largest skyscraper. British musician Tom Odell performed there live for the first time, just before the structure's video screens surrounded guests with a short film showcasing everything Burberry is famous for — models walked along backdrops wearing the brand's classic trench coats and umbrellas, the perfect defense against computer-generated rain and Fall leaves.
Burberry created a similar experience in Beijing last year when it showed its Fall 2011 collection on a holographic runway. The Burberry World Live experience will tour London, Hong Kong, and Chicago later this year. For now, take a look at a video of the experience below, and then click through to see pictures of the party in the gallery.
Photos courtesy of Burberry