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>> ON THE CAMPAIGN TRAIL —As rumored, Emma Watson was photographed near Burberry's new London headquarters by Mario Testino for the brand's Fall 2009 campaign.  The campaign highlights the label's British heritage with a peek of the River Thames, which Christopher Bailey calls a "wonderfully historic part of London," in one ad, and reiterates the heritage with the choice of British actress Watson.  The decision to use Watson does, however, represent a shift in casting for the brand, from featuring models — in the past Eden Clark, Lily Donaldson, Agyness Deyn — to a celebrity. [Telegraph, The Cut]

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