The CFDA/Vogue Fashion Fund is no stranger to being documented on camera, but this year's Fashion Fund finalists got something others haven't: a TV series.
Vogue, the CFDA, and Condé Nast Entertainment went to work with the arts-focused network Ovation to produce a series called The Fashion Fund. The show, which will begin airing six one-hour episodes tonight at 10 p.m. EST, has all the hallmarks of other competitive reality shows: a field of diverse and talented contestants, tests of the designers' design skills and business savvy, and a grand prize that includes $300,000 and a year of mentoring with an industry giant.
"This is the real deal," said Ovation's chief creative officer, Robert Weiss, in a statement. "There have been a lot of fashion competition series on television, but nothing comes close to matching the authenticity and talent found in The Fashion Fund."
The Fund, which celebrates its 10th anniversary this year, has been dipping its toes into reality programming ever since it started. The documentary Seamless followed the 2004 finalists Doo-Ri Chung, Alexandre Plokhov, Jack McCollough, Lazaro Hernandez (who won that year's prize) as they created their presentations for the Fund's selection committee. In 2011 and 2012, Vogue produced a web series that also chronicled the finalists' journeys to the ultimate prize. It was called, naturally, The Fashion Fund.