Skip Nav
Street Style
Essentials That'll Change Your Weekend Wardrobe
Kate Middleton
20 Staples Kate Middleton Keeps in Rotation All Summer Long
Michelle Obama
There Are 2 Ways to Re-Create Michelle Obama's Summer Look — and Boy, Will You Want To

COS to Open First US Store in New York

COS Is Finally Coming to the United States!

Lovers of quality, rejoice! Although we're still waiting for COS – the higher-end, European-based label produced by H&M – to open stateside, the brand's e-commerce experience has finally arrived in the United States.

Until now, fans of COS, which stands for Collection of Style, have only had access through a pop-up shop at Opening Ceremony or by taking a transatlantic flight. So, now that e-commerce is available, shoppers can peruse minimalist separates with ease. This is especially good news after plans to launch its first store in New York's SoHo neighborhood – where H&M already has a number of locations – in Spring 2014 has come and gone.

"We are all looking forward to the opening," said Marie Honda, one of the brand's executives. "New York City is a vibrant and exciting city, and we feel SoHo will be the ideal setting for our first store."

Since it launched in 2007, COS has created the kinds of timeless staple pieces everyone needs in their wardrobes, and the U.S. market is now among the 19 countries who can shop the brand online. The SoHo store will be the first location the brand hasn't opened in Europe or the Middle East. Plans for an L.A. store are underway.

Photo courtesy of COS
Around The Web
Join The Conversation
Memorial Day Style
H&M x Kenzo Collaboration 2016
Jennifer Hudson's H&M Dress at the Met Gala 2016
Ciara's Hair and Makeup at the 2016 Met Gala
Best Shopping at H&M | April 2016
MIA and H&M's World Recycle Week Video
Dakota and Elle Fanning Street Style

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X