In addition to styling and editing Barneys's advertising campaign — which will be shot by her close colleague Mario Sorrenti — catalog, and Fall mailers, Roitfeld will play a part in styling Barneys's famous Madison Avenue windows, set to unveil in September. Barneys customers will also be treated with a short Sorrenti-shot film, showing them a more personal side of Roitfeld highlighting her views on fashion and style. "Barneys is about a sense of surprise and discovery, and Carine is a reminder that fashion needs a sense of the unexpected," said Mark Lee, Barneys CEO. We can't wait to see Carine's work at Barneys; are you excited as well?
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