As the Fall season rolls around, celebrity designers (coined by WWD as delebrities), will be judged. With stores constantly on the hunt for the hottest commodity, it comes as no surprise that Hollywood entertainers like LL Cool J, Avril Lavigne, and Rachel Bilson are eager to get a cut of the action. LL Cool J for Sears, Abbey Dawn for Kohl's by Avril Lavigne, and Rachel Bilson's Edie Rose for DKNY Jeans will soon hit stores. Like many celebrity designers, they have ventured into a risky retail game and only time will tell if they will fail or prevail.
So what do the experts predict? "With all the competition out there, I really can't see girls seeking out clothing from LL Cool J for themselves to wear. Rachel Bilson, on the other hand, is a modern classic. She has great style and girls will want to dress like her. I could see her line lasting a long time" said Lisa Chase of CelebrityEverything.com, a website for the celebrity-obsessed crowd. Chase also predicts a short run for Lavigne's line at Kohl's.
It looks like you all are over the whole celebrity designer trend but I guess we'll just have to ride it out!