>> The trend of using uniform, indistinguishable models has been taken one step further this season: a couple of prominent brands have chosen to crop their models' heads out of ads, eluding any recognizability. Two out of three Prada Spring 2010 ads out so far show a model, the upper half of her head lopped out of the picture, with bag swung over her shoulder; the third ad finally shows her full face, revealing her to be Rasa Zukauskaite. And in Phoebe Philo's first campaign for Celine, shot by Juergen Teller, the first photo out includes four bodies, but no heads or feet at all. Perhaps further down the line the faces of Lisanne de Jong, Carmen Kass, Jacquelyn Jablonski, and Valerija Kelava — all said to be Celine Spring 2010 faces — will be revealed?
Celine, Prada Go For Headless Model Look with Spring 2010 Ad Campaigns