The full version of Karl Lagerfeld's latest short film for Chanel, called Once Upon a Time, has finally landed online.
The film, which stars Keira Knightley as a young Gabrielle Chanel, tells the story of one of the designer's first shops, which she opened in the French seaside resort town of Deauville in 1913.
In the film, which will be screened at Chanel's Resort 2014 presentation in Singapore this month, Chanel is helped along by her aunt Adrienne — played by actress Clotilde Hemse — as she caters to wealthy clients like Jacqueline Forzane (played by Ashleigh Good) and Ida Rubinstein (portrayed by Caroline de Maigret). When Vita Sackville-West — played by Saskia de Brauw — looks through the windows of the store toward the end of the film, she asks, "I wonder what it will be in 100 years from now?"
A look at what it was like 100 years ago, in the video below, and a look at Chanel's past Resort films, here.