Charlotte Ronson is injecting her business with higher-end pieces. Leather jackets, fake fur vests, plaid belted dresses, and knit cardigans with leather trim will be fused with her signature collection. The good news is that price tags won't be drastically affected. "We are stepping it up more than ever, but also working to keep the prices down," Ronson said. The goal is to show a clear difference between her more sophisticated Charlotte Ronson line and her casual I Heart Ronson collection exclusively sold at JCPenney. In addition, there is a new black-and-white logo, which showcases her CR initials in a heart formation.
The ad above, featuring Ronson's younger sister Annabelle Jones and Donald Cumming, is another way of helping boost the new collection.