>> It's a good time to be a Chinese model. Particularly when it comes to cosmetics contracts, widely considered the bread and butter of the modeling world. Shortly after Estee Lauder tapped Chinese model Liu Wen — the brand's first Asian face — earlier this year, Lauder global brand president Jane Hertzmark Hudis acknowledged: “China is our fastest-growing market. What better way to honor that than to hire a native of the country?” And Aerin Lauder, SVP and creative director, added: “We’re doing very well in Asia, and we’re No. 1 in China. So Liu Wen sends the perfect message at the perfect time.”
Now Maybelline is jumping on the idea » Maybelline must be thinking along the same lines — the brand just announced that 20-year-old Chinese model Shu Pei Qin will be joining Chinese actress Zhang Ziyi as well as Christy Turlington, Julia Stegner, Erin Wasson, Charlotte Kemp Muhl, and Emily DiDonato in its stable of spokesmodels. Of the choice, Maybelline New York Global CEO Damien Bertrand says: “Shu Pei not only looks outstanding, but she also has inner fire. Her dazzling image and style and unique temperament in the fashion world has demonstrated she is fully capable of endorsing and interpreting an international cosmetics brand such as Maybelline New York, where we search for the perfect qualifications and personality. We are convinced that signing with Shu Pei internationally for our team in Asia injects fresh energy." Expect her first ads come Fall.