Skip Nav
Kate Middleton
21 Bold Kate Middleton Outfits That Probably Weren't Queen Approved
Summer
Gigi Hadid and Kate Middleton Have These Fashion Jeans in Common
Kate Middleton
Kate Middleton's Athleisure Style Is Definitely Queen Approved

Are Christopher Bailey and Burberry Becoming Too Concerned with Their Online Push to Concentrate on the Clothes?

>> Burberry has been agressively pushing the bounderies of Internet marketing, but with Christopher Bailey's attention diverted, is it to the detriment of the clothes?

After last season's hit collection, Cathy Horyn writes of Bailey's Spring 2011 offering: "This was not Christopher Bailey’s best collection." She continues: "I also kept thinking that the collection lacked feeling — unless you count the pain of the models who cast off their raunchy heels on the runway. The last model toppled over a few yards from the backstage area and had to scramble back up. When I think of all the great collections that Mr. Bailey has done for Burberry, they’ve all been characterized by a sense of emotion that he was willing to put out there. It wasn’t all crass e-commerce." The Spring 2011 show was screened in real time at 25 Burberry stores, livestreamed online and selected outerwear and handbags were made simultaneously available on in-store iPads for purchase, with orders to be delivered in seven weeks time.

WWD agreed with Horyn: "Bailey skidded, at times, into dangerous territory. The biker jackets paved with spikes and studs were overwrought, and there was nothing elegant or fresh about those flashes of python on trousers, dresses, and jackets."

Around The Web
Join The Conversation
Jennifer Aniston's Burberry Wedges in New York June 2016
Blake Lively's Burberry Dress at Met Gala 2016
Adele Wearing Burberry During Her 25 Tour
Burberry Fall 2016 Collection
Kate Middleton Bold Outfits
Burberry Runway Shows Direct-to-Consumer
Brooklyn Beckham's Burberry Campaign

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X