Hours before showing his spring 2011 menswear collection in Milan, Christopher Bailey chatted with Rosie Huntington-Whiteley (who appears in Burberry's current campaign) for Interview magazine about the tight-knit Burberry family, a new beauty line, and his obsession with acoustic music.
In the past year and a half, Bailey has won Designer of the Year at the British Fashion Awards and the prestigious International Award by the Council of Fashion Designers of America. Since 2001 he has been busy revolutionizing the house of Burberry—designing every collection, influencing the architecture of the brand's new headquarters, producing fragrances, launching a cosmetics line, scouting young bands for Burberry Acoustic, informing one of the most aggressive digital offerings to come from a fashion brand, and founding a charity with Burberry's CEO.
He's also fiercely loyal to his Burberry team, having worked with many of the same people (such as Mario Testino) since day one. Bailey explains, "I don’t like that idea of working with somebody one season and then it’s over. To me that feels somewhat superficial. . . When you’re loyal to somebody, you have a real mutual respect. And with that respect comes freedom and being open to talk very honestly with each other."
At the moment we're feeling a deep loyalty as well—to Bailey's fall 2010 collection aviator jackets:
Source: Craig McDean/Interview