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Christopher Kane Designs Denim Collection For J Brand

Christopher Kane Teams Up With J Brand For Capsule Denim Collection


>> Christopher Kane, along with four other emerging London-based designers, teamed with J Brand to release a limited edition denim collection last September (pictured above, Kane's contribution center). The 5 X 5 project, as it was called, must have done well for both parties, because Kane is back again, partnering with J Brand to create a "jeanswear" capsule collection, using "denim and other fabrications that J Brand's offering encompasses" as part of his Resort 2012 collection.

It sounds like the partnership is expected to span further than one season. “We have the potential to grow a very strong denim business,” says Kane. And J Brand CEO Jeff Rudes echoes: "We are delighted to be working with Christopher to build a long term viable denim business with him."

While the 5 X 5 project was only available in five select British department stores, the upcoming collection, which is expected to hit stores in late 2011, will be sold to both Kane and J Brand stockists. As Anna Wintour points out: "[The collection] is obviously going to help [Kane's] visibility in the States. He's a young man with a huge future ahead of him."

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