This Is What Happens When You Mess With a Woman and Her Dream Bag

Poor Santa. He made his list and checked it twice, but unfortunately, he messed with the wrong fashion girl. In a short film recently released by Coach, the jolly man in the red suit gets beat up by a woman who's clearly a fan of the brand and pissed she didn't receive the purse she wanted.

The campaign — which was meant to be funny and even includes the joking hashtag #GiveCoachOrElse — did stir up some up controversy, however, with a few viewers commenting that they weren't pleased with all that went down with Saint Nick.

Watch the commercial for yourself, then shop some of Coach's new and elevated styles. Y'know, for safety reasons and all.