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Conde Cutbacks, Men's Vogue Shrinks, Teen Vogue Pops Up

Conde Cutbacks, Men's Vogue Shrinks, Teen Vogue Pops Up

>> Anna Wintour is stepping out into a new, less plentiful, world: Conde Nast editors have been told to cut their staffs and budgets each by five percent, which means Vogue, Teen Vogue, and W will all be trimming some fat.  In the past, the Conde Nast philosophy has been to place the burden of cutbacks on the titles performing least well, but this time, it's not so — "This has a little more urgency on some level," a source told The New York Observer — so Vogue is definitely included.

Meanwhile, one of her pet projects, Men's Vogue, is being scaled back from ten issues to two issues a year, with its operations being folded back into Vogue, it was announced today.  Before the official word came, a source predicted that Men's Vogue would be a "small, small, small version of what it is.  And the small version will exist for nothing more than for Anna to save face."

The other magazine Anna is editorial director of, Teen Vogue, is trying out a new way to keep those ad dollars coming.  Nov. 28 through Dec. 26, the magazine is hosting a pop-up shop, The Haute Spot, in the Mall at Short Hills in New Jersey, where girls will be able to relax, try on clothes, drink smoothies, and charge their cellphones and iPods; over twenty of their advertisers are participating.  If it's successful, maybe it will ease some of the the burn Anna is feeling after the Men's Vogue fiasco.
*image: source

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