Skip Nav
Spring Fashion
The Hottest Spring Handbag Trends to Know Now
Jenny Packham
Kate Middleton's Favorite Dress Designer Created the Most Romantic Bridal Line We've Ever Seen
Celebrity Style
Your Favorite Models and It Girls Wore the Sexiest Dresses to the amfAR Gala

Cult French Brand Iro Launches Menswear Collection

With two stores in Paris and a fashionable cult following (which includes Kate Moss), brothers Laurent and Arik Bitton are expanding their popular women's label, IRO, to include menswear this fall.

“We have been doing the women’s collection for five years now and we thought it is time to do something for us. We found there is an opportunity to spread our own style — a cool man but not overstyled,” they said.

Scoop and Ron Herman have already picked up the 50-piece men's collection for next season, banking on Iro's soft washed t-shirts as best sellers. The one at left retails for $96, or about $1,500 less than this one.

Source: IRO

Around The Web
Olivia Palermo Wearing a Turtleneck and Jeans
Bohemian Gauzy Tops and Dresses
2-Year-Old Tattoos Leg
FabTV Parties It Up With Amber Valletta & Rachel Bilson at the Amber Valletta For Monrow Capsule Collection Party
Online Sale Alert! Up to 75% Off at Ron Herman
National Zoo Lion Cubs
Paige Lou Lou Tulip Jeans Land Exclusively at Ron Herman

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Latest Fashion
X